129838007756875000_1Move the base index The Great Change: user complaints to replace revenue
Earliest marketization of China Mobile base, now reset "revenue" to ignore. This exclusive was informed that China Mobile music, reading and games under the base income last year very optimistic, to mobile phone read the base, for example
SWTOR CD-key, 2011 fee income of 1.5 billion yuan of China Mobile phone to read information; in February this year, access to mobile phone users who read number 73.4 million, views 439 million times a day. According to last year's revenue base of China Mobile Games revenues to $ 300 million, high earning $ 3.8 billion. While the first half of this year, Li Yue, President of China Mobile announced internal, no longer checking mobile phone base revenue this year. Double edged sword in "services and business dual-lead" is China Mobile's early marketing strategy,Under the current business environment, China Mobile has made significant amendments. Mobile insiders revealed that from the beginning this quarter, China Mobile will base appraisal programme from the examination and assessment of revenue to user complaints, and complaints per month per 10,000 users as a percentage of the base KPI (key performance) index. At present, China Mobile's Internet, video,Reading, music, 9 bases. Among them, more experienced Internet base, covers 139 mailbox, fetion chat, flying almost all mainstream mobile Internet products. Back in the 2G period, position on the future development of China Mobile as an Internet company. In fact, China Mobile Guangdong Corporation has been a vanguard role of the innovation, creation of China, globalFeatured products such as pass. Later, in the era of SP and creation of color ring back tone PPC industry, such as rules of the game, laying a foundation for later development of Sichuan music base. But these genes did not make China Mobile Innovation created in nearly two years ahead of other company's products on the Internet. Base inside a told reporters in the South, if China Mobile also created a micro-productionProducts, coupled with China Mobile Mobile user 70% per cent of market share, market impact will be "breathtaking". However, because of their system for various reasons, resulting in operators seem to be on the decision-making behind the rapid development of the Internet company. Because of the frequent cases of corruption in recent years, State-owned enterprises make mobile a typical to combat corruption. According to increased internal audit for telecom operators. ThisHou, gradually refining the programme of rectification and reform of China Mobile. 2012 is the focus of auditing and rectification. Data business particularly badly hit. China Mobile in the internal implementation of the "triple a" policy decision--is the major issues, important cadre appointments and dismissals, substantial and large capital project investment decision, be subject to collective decisions. Insiders Express, reviewVery strict, "is to put a man fainted. "This policy is called a dual-edged sword, reduce corruption on the one hand, but at the same time complicated the decision making process. Members of the base of the South, for example
SWTOR Power Leveling, "signed a contract, and executing each step of the way to many people the audit, a decision has not been approved, other products have come out of the Internet company. "As mobile paymentsDevelopment of China Mobile has difficulty with simple import clearing advantages of market opportunities, dependent on the operator of many partners in the past, even now become competitors. High earnings worries China Mobile on innovation and customer experience requires more than ever before, in the face of new competition, innovative products and high quality service to retain customers. At present, China moveAccounting for 70% per cent share of the mobile market, but due to TD-STDMA network on the GSM connection held by connection of two standard problems often occur when users use off line, delays, and other problems. Along with Apple's negotiations did not take place, China Mobile's lack of Star models, loss of high-end users seriously. From China MobileAccording to the new market, China Mobile's growth rate is only around 10%. SASAC on carrier management team assessment is very important point is that the user scale growth. Therefore, China Mobile's current top priority is to reduce the wastage rate. Marginal subject in network, service quality is all the more important. In fact, the base of China Mobile is not missingInnovation capacity. Read the base last year and even create a monthly income of 200 million yuan in a good harvest. In accordance with the objectives of the last year, more income-generating capacity of the game bases this year's revenue target was 300 million RMB monthly income, income of $ 3.8 billion. However, faced with a monthly income of hundreds of millions of dollars, China Mobile's management worried instead of hi. It appears from the analysis of China Mobile, in accordance with theDevelopments in the mobile market before, there may be fees or monthly income $ 200 million are wrong billing. Both in terms of revenue in the past examination results of the data base of operations, is also a cause of today's new rules of the game. China Mobile among early ground-breaking launch of the "Monternet" development mode, mode to advance the China Mobile value-added business obtained a rapid development, achievementsA large number of cooperation with China Mobile's SP (service provider) companies, and created a pay channel advantage. But in the process, rapid development has also brought extensive management risks, which include a variety of SP arbitrary collection of charges. In this year's work at the meeting, put forward new demands, President of China Mobile, "customer-, service-oriented" is not just a serviceRead, but rather to move the future lives of important topics. Since then, China Mobile launched two "without hesitation": when quality and speed when there is a contradiction
TERA Power Leveling, must not hesitate to guarantee quality; when a contradiction occurs when the interests of customers and business interests, must not hesitate to protect the interests of customers. This is to ensure that the current loss of 600 million customers are the important thing. In the mobile InternetNetwork time, telecom operators have many advantages. China Mobile, base station with more than 900,000 advantage; with more than 1 million of its own, and in cooperation with social channels business outlet channel advantage electronic channels has its own business system has a huge customer, China Mobile's total number of customers is more than 650 million; with special platforms and business advantages, such asLocations, videos, reading, music, and various other featured 9 business base; there is also gather advantages of industrial chain and business partners to cooperate with China Mobile over 2,700 companies, there are many providers, systems integrators and terminal manufacturers. "However, these advantages are all based on 600 million users, declining market share each 1%,Move the next are fatal. "China Mobile insiders said. Because of this, China Mobile now on the bases of assessment methods: check user complaint rates per base per month. China Mobile requirements throughout the company, enhanced product line quality test system before, strictly implement the access system to prevent businesses online; operations, value-added business daily servicesWorks operations implementation prison does not continuous monitoring, for forced ordered, and induced ordered, subjective malicious against customer interests of violations SP, be "zero tolerance", pursuant to both cooperation agreement be severely of processing and punishment; for due to products quality or service quality poor led to of complaints, and back set rate, and back rates, continued partial high of business, for continued optimization and cleanup, to this looks forward to productsQuality improvement. 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