129770904386093750_99You are here: Home > Luxury > luxury theme source: date: March 23, 12 author: Luxi・GELIN size: large medium small United Kingdom recently published an article about the financial times
tera power leveling, Oscar star dress up a brand of clothing, jewelry, get endorsements rewards。 Bingbing Li Oscars party a lot of attention, including silent films won the best picture award, and as Eddie Murphy (Eddie Murphy) sudden resignation, Billy Crystal (Billy Crystal) once again served as the facilitator. But what is most striking when several colorful clothes makeup powderInk on stage. This year, all the major fashion brands riveting enough, not including Anli concern many hot, also racing to beat jiexika・Cha sitanyin (Jessica Chastain), Michelle Williams (Michelle Williams), Rooney Mara (Rooney Mara), Emma Stone (Emma StOne), as well as shellfish Renee Palmer SI・beiqiao (b é r é nice Bejo) idea of the hope star.
But what these stars wear branded clothes, wearing what brands of jewelry and accessories-or can be much larger amount of advocacy pay prior to the awards, some of them after the presentation, it is still a mystery. "Tradition of dressing baldric gets paid byA long time ago. Some of the female stars signed four contracts, wearing designer clothing brands, to obtain the Supreme enjoyment as well as sky-high rewards, "Hollywood a person familiar with the matter said. "Everyone can take part: agents and designers are able to make a piece. "" But the stars will not be speaking on the advocacy of remuneration, "ximeng・asitaier (Simon AstairE) said that he had acting celebrities act as brand ambassadors (especially broker actress Charlize Theron (Charlize Theron) and it (Bulgari), as well as Lady Helen Taylor (Lady Helen Taylor) and Giorgio Armani is famous among). "They don't want to pay all the thingsKnown.
"Indeed, when it comes to practices in the industry, I interviewed 18 public relations manager and fashion authority agents, of which there are 12 requirements transcript does not record, is the worry from branded companies and (no doubt) negative response of celebrities I. However, advocacy products get remuneration related messages can still continue to see the media. Last year
diablo 3 power leveling, the United StatesWeekly (US Weekly) reports the Tiffany Company (Tiffany Co) in order for the host of the Academy Awards to Annie ・ Hathaway (Anne Hathaway) throughout the ceremony wearing their jewelry to pay $ 750,000 to each other. Same good thing had fallen to Gwyneth Paltrow (GwyneTh Paltrow), and Louis Vuitton company (Louis Vuitton) paid her $ 500,000, provided on awards night live "Coming Home" Shi, wearing a small decorative parts of their brand. To a variety of evening star has categorically denied reports of content authenticity, but such things still happen in the United States the weekOn the journal's Web site, maybe this can explain the problem. 2010 fashion blog network on Fashionista.com, Naohide when published a lot of celebrities to participate in price tables (usually wears designer clothes), are collected by the Department of industry not to be named. Reward amounts from Rihanna (Rihanna) $ 100,000, Pik e(Beyonc é) $ 80,000 to the zhulian・moer (Julianne Moore) ranging from US $ 60,000.
Price tag for the table was still officially linked on the Internet, seems to have no one to challenge this. However, dressing baldric gets reward exposes the biggest event in 2008. Watch maker Lei Meng Wei (RaymondWeil) of a paper petition, Charlize Theron and the Denver Delilah Films film production companies to court, sky-high advocacy reward only exposed the truth in the world. Because sailong held in Texas, attended "south-southwest of Festival" (South By Southwest Festival), Officially had a g sting ・ Dior (Christian Dior) watches, her contract with Lei Meng Wei is still within the validity period, to that end, Lei Meng Wei require augmentation to repay US $ 3 million in endorsement fees as well as other losses. Case eventually resolved, but specific details have not been disclosed, and released from the Court's judgments in accordance withDilute revealed sailong this additional income details. For example, which expose details: sailong held in 2006 at the London United Kingdom Film Academy Awards (Bafta Awards), wear company Hsiao (Chopard) paragraph two above jewellery and received a $ 50,000 reward; in that year's Oscar nightAt the meeting, also wearing the company received a $ 200,000 reward in jewelry. In autumn 2006, MONTBLANC (Montblanc) agreed to pay $ 250,000 to a charity, sailong is silver necklace in the condition advertised as models. The same year, sailong wearing Cartier (Cartier) jewellery, present at the Golden Globe AwardsThe Party (Golden Globes), although she collected was not taken, but the Court said the judgement: Cartier some card sailong prior received a $ 35,000 worth of Cartier ring, a pair of $ 7
diablo 3 gold,500 worth of bracelet and a pair of earrings worth $ 8,000, is grateful for her service to the company, "meaning". "As we all know, United States final of the Super Bowl (Super Bowl) advertising fee of us $ 1 million a minute when, because this is definitely value for money, "Astaire said. "A variety of awards as well. "The boss of the Los Angeles vintage style boutique Lily et Cie LITA・watenike (Rita Watnick) To endorse this. "Has it that Paris is the capital of the fashion world, but Hollywood is the real capital. Here all the year round daily celebrity to attend celebration activities. Celebrity dress baldric endorsement comes naturally after money rolling in. "In order to understand the details revealed, last year's Oscar Awards, media applications for a total of 5,000 press accreditation。 However, it is difficult to measure the value of the debut show at the Gala. "Both feel and practical level, overall it is difficult to assess the value," pameila・saideman (Pamela Seidman) said that he was Express fashion retailers as well as Warren day slave (Valentino), Versace (Versace) luxuryResponsible for the former Vice President of brand marketing. "No matter what standards of measure, everybody knows that this can work," she said. "In addition, Star meaning that lasting and meaningful. Top costume will be snapped up a few years ago, branded umbrella effect (umbrella effect). But affect much more than this. Young girl seeing a female starAfter wearing Chanel dress, will immediately become the brand of a rash. And thus she will buy the Chanel perfumes, purses with cosmetics. "Chopin (it has sponsored many prize-giving ceremony) for these brands, appear these celebrations occasions (especially in Cannes Film Festival) in addition to build its own brand, sales at stake. "The show definitely has a direct impact,"Chopin international communications company (Chopard international communications) President lafaaiyaluo・luoxieluo (Raffaella Rossiello) said she also cited a Uma Thurman (Uma Thurman) attended the Cannes Film Festival last year for example. "She wearsA pair of beautiful jade earrings to attend film festivals. This earring is a VIP customer by Chopin brand after seeing that day were sold away.
"Uma Thurman Gets the appropriate remuneration due to wearing the earrings, States Hsiao declined to respond. Hollywood designer feilipu・buluohe (Phillip Bloch) customers including sangdela・BuluoG (Sandra Bullock) and Djada ・-ping Kete・shimisi (Jada Pinkett Smith) and many other hot stars, he says, "now it has become a complete business. "Partnership of Starworks founder James Grant, a marketing consultancy (James Grant)It appears that advocacy is paid increasingly popular partly due to the entertainment business models change results. "Hollywood's source of income has changed," he said. "Now making fewer and fewer films, but invest heavily in shooting an action movie with 3D movies, but making less and less high quality drama and comedy. Television became a reality, and not by the actors to promote, So the actors own only to make money. Less and less supported film studios, in the prize-giving ceremony for architects and artists to designers, clothing service budgets are getting smaller and smaller. Actors turned endorsement brand to get rewards. "Wearing jewellery trading of Xiang Bobo attended the gala occasion. Fix several cooperation dealIndustry experts said that won an Oscar nominated Hollywood star brand jewelry to wear to attend the awards is the market price of $ 500,000. At the same time, industry's popular one-year "ambassadors" contract--including wearing jewelry to attend celebrations, media interviews, and dressed in a brand's iconic little accessories to attend a special brand of Conference-the reward is up to severalMillions of United States dollars. But sometimes as many industry professionals eager to emphasize it, cooperation between the two sides had no money at all. "Cooperation with the designers, actors feel proud, free voice, relations between the two sides get along very well," Los Angeles fashion public relations Marilyn ・ Zora Neale Hurston (Marilyn Heston) said that she acted as Zach・ P Mori (Zac Posen), and shidifen・weibosite (Stephen Webster), MONTBLANC jewelry firms broker. She also added that compared to young designers, brands get female celebrity endorsement more advantage in brand clothing. "These big brands deep-pocketed, to each prepared a 5 stars, 6 sets of clothing, manyAre customized. End as long as they can get an actor willing to voice a dress, there will be a success story. Small design companies do not have such a power. "Industry observers believe that this situation will not change soon. Luxury, Chief Executive of consulting firm Provenance yilaliya・ABO-gelansitetan (IlariA Alber-Glanstaetten) said: "as long as celebrity popularity of Mong Kok, I think if the consumers don't care about each other's endorsement of the brand gets paid. Instead, there will be no more readers to read the celebrity magazine. Between Gala and the sale of a stake is yet to be confirmed, but this involves exposure. I think brands are supportedHis absence the large celebrations. So it becomes this kind of situation: other brands debut show, do they have placed their capital? ”
Others:
没有评论:
发表评论